Should companies take a public stance on racism, sexism?

About half of Canadians think so, according to a recent Ipsos survey – just one month after Nike puts focus on Colin Kaepernick

Companies are no longer in the clear when it comes to avoiding social issues, as a new poll suggests that more than half of Canadians calling for corporations to take a stance on sexism and racism.

According to the Ipsos survey, published last week, 54 per cent of Canadians support companies taking a public stance – more than double those that don’t. Meanwhile, roughly 26 per cent said they were neutral on a company’s decision.

The poll comes one month after Nike took a gamble in associating with ex-NFL quarterback Colin Kaepernick – a decision business analysts has said paid off with increased sales figures. That’s despite some former Nike customers taking to social media to participate in a #justburnit campaign which involved people burning and cutting the logo off their shoes.

READ MORE: Colin Kaepernick’s Nike deal prompts #justburnit reaction on social media

READ MORE: LeBron says in Kaepernick reference: I stand with Nike

But long before Kaepernick took a knee to protest, Ipsos pollsters say younger Canadians were looking for a greater focus on social issues.

“They rank ‘social inequality’ as a top concern; support fairness and equality regardless of sexual orientation, race or gender, and say there are other ways they can get involved in society beyond voting,” the Ipsos survey findings read.

When asked if companies should take a public position on social issues like racism or sexism, men and women were both split with 54 and 55 per cent agreeing, and 22 and 17 per cent disagreeing.

By age, millennials were most in favour, with 57 per cent agreeing and 19 per cent disagreeing. Roughly 54 per cent of baby boomers agreed, with 20 per cent against the idea. While 50 per cent of Generation X respondents supported the move, 29 per cent remained neutral.

By province, B.C. and Atlantic provinces were most in favour, at 58 and 61 per cent.

Meanwhile, Alberta respondents were least likely to support companies in their public stance on social matters, at 49 per cent.


@ashwadhwani
ashley.wadhwani@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Just Posted

Avalanche Canada issues special public warning

Very weak layer buried under recent snow a cause for concern

From the Hill: The millstone of a cannabis conviction

Richard Cannings writes about records expungement for cannabis convictions

Tips for avoiding Canada Revenue Agency scams

Grand Forks RCMP are asking residents to be vigilant.

Grand Forks celebrates the holidays with Santa Claus parade, light up

The Christmas tradition was a hit on Friday night.

RDKB receives funding for disaster response ‘work space’ in Midway

The work space and storage will be used by disaster response volunteers.

‘Are we going to play?’ Alberta boy with rare illness no big deal for classmates

Porter Stanley is one of 30 people in the world to be diagnosed with Beare-Stevenson syndrome, a craniofacial disorder.

Stricter drunk driving laws to take effect across Canada today

It gives police officers the right to ask for a breath sample from any driver they lawfully stop

The prize was wrong: Man turns down trip to Manitoba

A New Hampshire man won the prize on “The Price is Right”, but turned it down because the taxes were too high

Publication ban on name of girl killed in Abbotsford school lifted

Reimer’s family had supported an application by Black Press to lift ban

B.C. securities regulator probes ‘most expansive’ alleged trading scheme in its history

Liht Cannabis Corp states it’s doing internal investigation, welcomes BC Securities Commission probe

Air passenger rights: 6 things about what the Liberals are offering

For 3- to 6-hour delays, compensation is $400. Between 6 and 9 hours, $700. Over 9 hours is $1,000

RCMP, civilian vehicles rammed in North Okanagan incident

Police attempt to stop truck near Enderby, thought to be tied to alleged Salmon Arm armed robbery

New biker gang with ties to Hells Angels crops up in Lower Mainland

The Street Reapers were formed late last year and have been seen in Fort Langley.

10-lane George Massey bridge too big, B.C. study says

Consultants say replacement tunnel cost similar to new bridge

Most Read