Boundary Creek Times editorial – Jan 9: Survey helps

A survey commissioned by Black Press is intended to help local businesses understand the needs of local consumers

When you leverage your position it usually involves working with others to achieve things you’d be hard pressed to accomplish on your own.

That’s what’s happening with the online survey that readers of Black Press community newspapers across the Kootenays are being invited to take part in.

With a goal of helping local businesses better understand customers in their community, Black Press has partnered with respected research company Pulse Research to bring the Pulse of West Kootenay survey to readers, which looks at the shopping plans and priorities of our readers and their media reading habits. The Boundary region is included – a benefit of being in the Black Press stable.

Reader answers will help gauge the current consumer climate to help local businesses craft new ways to serve their clients and customers.

Let’s face it – everyone appreciates good service. Here’s an opportunity for local consumers to help local businesses provide exactly that.

Confidentiality rules apply of course – reader contact information will only be gathered in order to enter the name into a prize draw for one of five $1,000 cash prizes to be given away across the Kootenays.

Readers who submit the survey before January 31 will also have their name entered into a draw for a $20 grocery gift card.

The online survey will take about 35 to 40 minutes, but the upside is you stand to get better service when you shop locally. Plus you get that chance to win one of those five $1,000 prizes.

Among the benefits of the study is allowing businesses to identify niche areas of their business, including showing potential areas for growth or expansion. Check the

 

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