Netflix CEO Reed Hastings, left, poses with Ted Sarandos, chief content officer of Netflix, during a news conference in Seoul, South Korea. THE CANADIAN PRESS/Ahn Young-joon

Netflix CEO Reed Hastings, left, poses with Ted Sarandos, chief content officer of Netflix, during a news conference in Seoul, South Korea. THE CANADIAN PRESS/Ahn Young-joon

Netflix chooses Toronto for new Canadian corporate headquarters

The company had been eyeing Toronto and Vancouver since the streamer shoots several productions in both markets

Netflix has chosen Toronto as the spot for its previously announced Canadian corporate office.

A publicist for the California-based streaming giant told The Canadian Press Tuesday the company will post a content executive job for the new office in June.

Netflix said in February it planned to open an office in this country but was still figuring out the location.

It had been eyeing Toronto and Vancouver, since the streamer shoots several productions in both markets.

Toronto is also where Netflix set up a production hub two years ago when it leased studio spaces along the city’s waterfront.

A representative from the company said Toronto made sense for a variety of reasons, including a plethora of talent, partners and international festivals in the city.

The representative said Netflix hasn’t chosen an exact location and hopes to set up an interim office this summer before establishing a permanent shop, in accordance with COVID-19 health and safety guidelines.

Netflix adds it expects 10 to 15 employees will be based in Toronto. The first hiring priority is the content executive, who will work directly with creators on ideas and pitches for films and series.

Job postings for other Toronto positions will be announced on the careers section of its website.

Toronto Mayor John Tory said Netflix spends over $200 million a year shooting shows in the city.

“In very difficult times, this is the kind of news that gives people in this city, and gives the city as a whole, hope,” Tory told reporters Tuesday.

Toronto’s film and television production industry “is second to none anywhere in the world,” Tory said, and he believes the new Netflix location will “become the second-biggest office next to the head office.”

“They’re on notice that we’re going to grow this office and it’s going to be a powerhouse office before too long and really cement our position yet again with this company, and others who will follow, as the place in Canada to make film and television productions,” Tory said.

Netflix co-CEO and chief content officer Ted Sarandos said in an interview in February the move was “a big first step” toward content creation in Canada.

He said adding an office in Canada would allow Netflix executives to be closer to Canadian creators, so they could build relationships and field pitches.

“As we grow our business and presence all across Canada, we’re excited that Toronto will be our first local office,” Sarandos added Tuesday in a statement.

“We’re looking forward to opening our doors and building on the great work we’ve started with our creative partners to bring more Canadian artists and stories to the world.”

Netflix has 21 offices around the world, in cities including Amsterdam and Rome.

The company recently celebrated its 10-year anniversary in Canada and has seven million Canadian subscribers.

Sarandos said since 2017, Netflix has spent $2.5 billion on production in Canada, on titles including the Toronto-shot “The Umbrella Academy” and the Vancouver-filmed series “Firefly Lane,” which is currently their No. 1 show in the world.

Other Netflix programming shot in Canada includes “Virgin River” in British Columbia, “The Adam Project” in Vancouver and “Locke & Key” in Toronto.

Like us on Facebook and follow us on Twitter.

Want to support local journalism? Make a donation here.

Movies & TV

Just Posted

South Okanagan MP Richard Cannings wants to see dental coverage for all Canadians. (courtesy of Pixabay)
OPINION: South Okanagan MP fights for universal dental care

One in three Canadians have no dental coverage, with COVID making it even worse

Dep. Fire Chiefs Rich Piché (left) and Stephane Dionne said they were disappointed that only one person showed up at the George Evans fire hall’s recruitment drive Tuesday evening, May. 11. Photo: Laurie Tritschler
Grand Forks Fire/Rescue says rural fire hall at risk of closing

Home insurance could spike across North Fork if George Evans fire hall loses fire protection status

Adam Hamdan has been living in Christina Lake since November 2020. Photo: Laurie Tritschler
Christina Lake man given temporary residence in Canada

Adam Hamdan had been facing deportation to Jordan, where he holds citizenship through his Palestinian parents

Ted Invictus (left) pulls a piano through the crosswalk between Market Avenue and 2nd Street as Nathan Vogel plays a few notes Monday morning, May 10. Photo: Laurie Tritschler
Music-lovers deliver street piano in Grand Forks

Musician gives one-handed performance as volunteers rolled the Heintzman through the city’s main street

Thursday, Feb. 4: RDKB Chief Engineer Darryl Funk hoists a banner commemorating last year’s championship season by the Bantam House Bruins. Photo: Laurie Tritschler
Bantam Bruins honoured at hair-raising banner ceremony at Grand Forks’ Jack Goddard Arena

Asst. coach Mike Tollis said he reluctantly gave in to the team’s victory wish that he cut his pony tale

The bodies of Carlo and Erick Fryer were discovered by a local couple walking on a remote forest road in Naramata on May 10. (Submitted)
Kamloops brothers identified as pair found dead near Penticton

The bodies of Carlo and Erick Fryer were discovered by a local couple walking

Municipal governments around B.C. have emergency authority to conduct meetings online, use mail voting and spend reserve funds on operation expenses. (Penticton Western News)
Online council meetings, mail-in voting option to be extended in B.C.

Proposed law makes municipal COVID-19 exceptions permanent

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

A nurse prepares a dose of the COVID-19 vaccine in Kelowna on Tuesday, March 16. (Phil McLachlan/Black Press)
British Columbians aged 20+ can book for vaccine Saturday, those 18+ on Sunday

‘We are also actively working to to incorporate the ages 12 to 17 into our immunization program’

The AstraZeneca-Oxford University vaccine. (AP/Eranga Jayawardena)
2nd person in B.C. diagnosed with rare blood clotting after AstraZeneca vaccine

The man, in his 40s, is currently receiving care at a hospital in the Fraser Health region

Brian Peach rescues ducklings from a storm drain in Smithers May 12. (Lauren L’Orsa video screen shot)
VIDEO: Smithers neighbours rescue ducklings from storm drain

Momma and babies made it safely back to the creek that runs behind Turner Way

Signage for ICBC, the Insurance Corporation of British Columbia, is shown in Victoria, B.C., on February 6, 2018. THE CANADIAN PRESS/Chad Hipolito
$150 refunds issued to eligible customers following ICBC’s switch to ‘enhanced care’

Savings amassed from the insurance policy change will lead to one-time rebates for close to 4 million customers

The Libby Dam on the Kootenai River in Montana. The dam created the Koocanusa Reservoir, which straddles the B.C./Montana border. (photo courtesy Wikipedia)
Outflow at Libby Dam to be increased

Volume increase to aid migration and spawning conditions for endangered white sturgeon in the Kootenai River

Most Read