Survey gauges community pulse

Readers of Black Press will have a chance to win a cool $1,000 for completing an online survey.

Black Press has partnered with respected research company Pulse Research to bring the Pulse of West Kootenay survey to readers, which looks at the shopping plans and priorities of our readers and their media reading habits. Reader answers will help gauge the current consumer climate to help local businesses craft new ways to serve their clients and customers.

Responses will be kept completely confidential; reader contact information will only be gathered in order to enter the name into a prize draw for one of five $1,000 cash prizes to be given away across the Kootenays.

Readers who submit the survey before January 31 will also have their name entered into a draw for a $20 grocery gift card. The online survey will take about 35 to 40 minutes, erasing the need for readers to spend long periods of time on the phone answering questions.

“We are very excited to be a part of this service to the business community,” says Black Press group publisher Chuck Bennett.

“We are pleased to be able to offer this information and are certain it will be beneficial.”

The Pulse Research survey has already been successful for businesses. In fact, one client took the results of the research to the bank and was able to secure a loan to expand their business, on the strength of the research.

Among the benefits of the study is allowing businesses to identify niche areas of their business, including showing potential areas for growth or expansion.

Pulse Research was founded in 1985 to provide publishing clients with research-based advertising sales and marketing programs designed to get results. They are able to deliver insight to businesses who are currently faced with an ever-changing mix of products and services, including web, niche, special sections and deals.